In a world that has become completely dominated by technology, marketing efforts by small businesses constantly must adjust to the changing times.  Having a website used to be the key in attracting new business.  Now you have to compete so people find your website, with SEO (Search Engine Optimization) which has become a multi-billion dollar industry.

Texting is another popular way to get your message out there. Companies like TextPower offer amazing solutions including “tcards”. For example:  text the word    plus    to 81888 … now you can advertise your business, send text blasts, stay in touch with your sales force…whatever.

QR Codes allow you to market your company to people with “smart phone technology”. You can advertise your QR code, and then have people engage your company with whatever you choose to link the QR code to.

Emails are fast and effiecient, but so often we are overwhelmed with the amount of “junk” email we get that the useful ones get overlooked.

And just when you thought you could get down to really working you have all those social marketing tools: Facebook, Twitter, and U-Tube to name a few.

There was a time when people used to meet, shake hands, and sit across a desk from each other. Today we are surrounded by people texting, tweeting, emailing, and doing business only on the phone. For over 35 years Plus Packaging Inc. has adjusted to the technology. We have all the bells and whistles in the tech world….we still prefer talking to our clients…and of course where would we be without that 800#?  (800-535-9550) 

By now, you know that you have many different options when it comes to purchasing packaging supplies for your business. You can use different sized boxes or envelopes and also use varying types of packing tape to help you get the job done. In addition to plastic, PVC, and gummed tape, you can also purchase custom printed packing tape to add a unique level to your shipping process. Incorporating your brand and logo onto your packages helps build brand recognition and loyalty with your customers and also adds a higher level of professionalism when mailing items to business associates.

Here are a few things to take into consideration when looking for environmentally friendly packaging…

First of all, you have to identify your company’s’ goals. Take into consideration what environmental issues you are most concerned with, and design your packaging with those things in mind. For example, the type of plastic or paper used in your packaging… Look into recycled plastic or biodegradable plastic, or recycled or FSC (Forest Stewardship Certified) paper products.

Know the life span of your packaging. Will it be recycled, reused or thrown away? This will also help you to determine the material that you want your packaging made from.

Lastly, consider whether or not the environmentally responsible packaging enhances your product’s image, provides adequate protection for your product and is economically viable for your company.

In taking these things into consideration, you too can improve on the environmental impact of your packaging!