Facebook Strategy For Business - Do You Have One?
originally published by Jim Farrell Singlethrow Marketing
Remember when the question was What is your Internet Strategy? Was your company late in adapting? If so, hopefully a lesson was learned. So today’s question is What Is Your Facebook Strategy?
What is Facebook? Facebook is the most powerful of Social Networking Sites For Business, and growing rapidly each day. If you don’t have a Facebook Strategy, it is time to start to put one together, and integrate into your overall Social Media Marketing.
Facebook was launched in 2004 and was originally for College Students. In 2006 it was open up to anyone with an e-mail address over the age of 13. Facebook has grown dramatically and evolved to where it is today, the premier Social Networking Site, with business marketing use booming. Here are a few key points in the latest Facebook Statistics:
More than 140 million active users The fastest growing demographic is those 25 years old and older
2.6 billion minutes are spent on Facebook each day (worldwide)
More than 13 million users update their statues at least once each day
More than 15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month
More than 2 million events created each month
More than 19 million active user groups exist on the site
Setting up a successful Facebook Strategy is critical today. Things to consider in addition to putting together a facebook profile are joining and creating groups, fan pages, finding friends, communicating with your facebook community, and so much more. Do a simple facebook search, you will be surprised at the results of companies marketing online in Facebook.
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